I’m a product, content and growth marketing strategist with a strong bias for action and a preference for leading from the trenches .

 

As a lover of performance metrics and the operations that drive them, I've developed demand generation, go-to-market and lifecycle + retention experiences rooted in cultural relevance and centered on user empathy for Lyte, Ticketmaster, Mandolin, REVOLVE Clothing and FELD Entertainment.

 

I firmly believe KPI targets are the best source of inspiration and that successful campaigns are a team sport. Stepping into the unknown and creating an "all hands on deck" culture is my specialty and I've got a knack for inspiring amazing work from every personality in the room.